Nodes Bio, Inc. Brand
Visual identity, color systems, and design guidelines for biological network visualization
Brand Colors
Core brand colors that define the Nodes Bio, Inc. visual identity
Semantic Colors
Functional colors for UI states and user feedback
Network Visualization Palette
Default color scheme for biological network diagrams and data visualization
🚀 Future Enhancement: Dynamic Color Palettes
Epic: Customizable Network Color Schemes
- User-selectable color palettes (Scientific, Colorblind-friendly, High contrast)
- Custom color mapping for node types and edge relationships
- Export/import color scheme configurations
- Real-time palette preview in network editor
Brand Gradient
Primary gradient used in backgrounds, buttons, and key visual elements
Usage Guidelines
Brand Identity
Use primary colors for brand recognition. The gradient should be prominent in hero sections and key CTAs.
Data Visualization
Network colors should maintain scientific clarity while being visually appealing and accessible.
Voice and Tone
How we communicate with our users and the world
Brand Voice
Fun and accessible — We make complex biology approachable without dumbing it down.
✓ We are:
- Conversational and friendly
- Scientifically accurate
- Encouraging and supportive
- Clear and direct
✗ We are not:
- Overly technical or jargon-heavy
- Condescending or patronizing
- Corporate or stuffy
- Vague or ambiguous
Key Messaging
Tagline
"Ask it anything about biology"
Value Proposition
Transform plain-English biology into interactive decision maps. No coding required.
For Researchers
Built for bioinformatics researchers and computational biologists who need to visualize complex pathways quickly.
Tone by Context
Marketing & Landing Pages
Enthusiastic, inspiring, benefit-focused. Show the "wow" factor.
Product & Documentation
Clear, instructional, helpful. Focus on getting things done efficiently.
Support & Help
Patient, empathetic, solution-oriented. We're here to help you succeed.
Errors & Warnings
Direct, honest, actionable. Tell users what happened and how to fix it.